Turkey and China: A Modern Silk Road of Tourism
A surge in Chinese tourists is transforming Turkey's travel landscape.
In a recent interview, Turkish Deputy Culture and Tourism Minister Nadir Alpaslan revealed a fascinating trend in the tourism sector. Despite the vast distance between the two countries, Turkey is witnessing a remarkable influx of Chinese visitors, thanks to their shared historical connection along the ancient Silk Road.
Here's the captivating part: Chinese tourist arrivals skyrocketed by 65% from 2023 to 2024, reaching 409,700, and the trend continues. In the first nine months of 2025, Turkey welcomed nearly double the number of Chinese visitors compared to the same period in 2023.
But here's where it gets even more intriguing. Alpaslan attributes this surge to Turkey's rising popularity among Chinese travelers, and the country is not resting on its laurels. They've significantly improved air connectivity, with weekly flights between the two nations doubling since May.
And this is the part most people miss: Turkey is not just increasing flight options; it's also actively promoting lesser-known destinations in the Black Sea region to Chinese travelers. Through the 'Romantic Turkey' campaign, featuring Chinese celebrities, the country has successfully captured the imagination of Chinese audiences, presenting Istanbul, Cappadocia, and Izmir as must-visit destinations.
The minister's words echo the sentiment: 'The friendly bonds between Turkey and China will grow even stronger through tourism.'
But is this tourism boom a one-sided affair?
As Turkey rolls out the red carpet for Chinese tourists, it raises questions about the cultural and economic impact on local communities. How can Turkey ensure that this tourism growth is sustainable and mutually beneficial? Share your thoughts in the comments below, and let's explore the complexities of this modern-day Silk Road of tourism.
